THE BASIS Of EVERYTHING
Leveraging the power of ‘Human-connections’ to drive real world impact with precision and innovation.
VAX ICONIC
IMMERSION
understanding
you
Perceiving your aspiration is
our objective, and expertise.
We will ask you questions, a lot of questions. From uncovering the ‘Why’ to the ‘What’ in your story is where our purpose sets in. This is the where it all begins, and ends.
STRATEGY
UNDERSTANDING
YOUR AUDIENCE
With the Audience,
lies the outcome.
Communication is only as effective as the intended impact it makes over its audience. That’s why, we are led-by an ‘Audience- Empathy’ approach, which circles around what matters most to them and seeks to answer ‘What’s In It for Them (WIIFT)’
FRAMEWORK
CONNECTING
THE TWO
A framework that builds
connection & trust.
Our development philosophy is centred around “common-ground framework”. This means incorporating elements that instil and deepen the connection between your message and the logic, values & motivations of your audience.
TACTICS
Actualising - THE IMPACT
Shifting audience perceptions and the controlling the outcome requires thorough planning.
Our delivery is distinguished by our core framework of embedding the three rhetorical appeals [Ethos, Pathos and Logos] across the business case pitch to drive audience connection and persuasion.
In alignment with our delivery framework and the project objective, we prioritise the use of techniques that ensure you’ve got their sustained attention and support.
THE BUSINESS CASE
What Matters
to the Both?
to the Both?
Careful building the aspects of your business case that's relevant and resonates with the audience, their needs, interests and motivation.
Revealing the right informationat the right time.
Storytelling in a presentation, is a dramatic flow of information, to keep the audience hooked at all times.
People are moved by Stories,but Decisions are made on Facts.
Strengthening the business case with facts. Facts give every story the authenticity it needs. The key to gripping the audience is the evidence – even more so, when reaffirmed by others.
People buy what they
relate to and understand spontaneously.
relate to and understand spontaneously.
Tactical identification and presentation of content, targeted to maximize efficient and effective comprehension of the information by audience.
THE VISUALS
Every Design Element
Must Serve A Purpose.
Must Serve A Purpose.
Aligning the visuals to support the message is key to ensuring that every design element feels like it belongs exactly where it is placed, and the narrative is complete.
Visual Focus
At All Times.
At All Times.
Every slide should be designed with the aim to minimize distraction– avoiding too little information, or worse – too much information.
Your Brand,
In Every Slide.
In Every Slide.
The intended audience and the intended relation with the brand determines the design language – casual or professional, fun or classy.
From Conception To Perception – Every Aspect Is Critical,
